Long Beach Post, 30 Jul 2012 – If you want to get attention in Rainbow Harbor, hovering over the sea with a water-propelled jetpack is a pretty effective means of doing so. And that’s just the tactic deployed Friday afternoon in an effort to promote drug use. That drug is alcohol — specifically, Air (Alcohol Inspired Refresher), a mixture of alcohol and carbonated water with citrus and berry flavors, according to the product’s website. But the fact that alcohol is a society-sanctioned multibillion-dollar industry doesn’t make it any less a drug than crack and heroin — the two substances directly behind alcohol in a 2010 study published by The Lancet naming alcohol as the drug responsible for the greatest amount of combined personal and societal harm (While the study focused specifically on the United Kingdom, there is no evidence suggesting that harms caused by alcohol don’t translate across the Pond).